Running Efficient A/B Tests for MarketingA/B testing is a dynamic tool that empowers marketers to gain insights into user preferences, elevate the user experience, and maximize…Oct 5, 2023Oct 5, 2023
Product Analysis: Pinpointing What Causes ChurnImagine yourself as a Product Analyst for a match-3 game. You’ve observed a decline in the number of games being played, which began around…Sep 5, 2023Sep 5, 2023
Hypothesis Tests: When, which and how?Statistical analysis is an important tool in the world of data science and research, and discovering if correlation really means causation.Aug 20, 2023Aug 20, 2023
Predicting Retention: Curve Fitting and BeyondImagine you’ve just launched your app. User starts downloading and engaging with your app, but as days pass, fewer continue down the…Aug 18, 2023Aug 18, 2023
Insights from Gaming Product Management and AnalyticsThe world of gaming is dynamic and ever-evolving, with each passing day bringing new challenges, opportunities and competition. To shed…Aug 17, 2023Aug 17, 2023